Posts tagged freelance

Most business professionals realize the value of having a LinkedIn account. However, that’s not true for most freelancers. While many know they should use social media as part of their marketing plan, they often overlook the value of LinkedIn.

With more than 150 million professionals using LinkedIn in the first quarter of 2012 and an estimated 7,610 searches per minute (according to Social Jumpstart), it’s not a platform freelancers can afford to ignore.

I’ll show you how easy it is to connect with prospective clients on LinkedIn.

Read the full article here…

Found at FreelanceWritingSuccess.com

Found at freelanceswitch.com

Writing powerful headlines for web content is a forgotten craft.

I don’t mean the craft itself is forgotten. I mean we simply forget to use it.

Somewhere in our minds we know the headline is important. We know it’s what hooks the reader, or not. And we know it has a big impact on whether or not our content is shared through social media.

So how come we keep grinding out boring and unenticing headlines for our content pages?

I don’t know what your excuse it, but for myself I sometimes publish content with boring headlines simply because I have forgotten to rework the placeholder headline I started out with.

This is a side-effect of the way I write any page or post. I throw down a placeholder headline as an anchor to get myself started. It’s often simply a short description of what I plan to write about.

The trouble is…

Read the full post here…

Found at nickusborne.com

I was listening to the radio the other day and came across a discussion about how, people choose their doctors.

And this is where the 3 A’s come in.

Affability, Availability and Ability.

When a doctor is affable, that means he or she is friendly, empathetic and appears genuinely caring.

Availability is about how long the patient will have to wait to get an appointment.

And ability speaks to the patient’s sense of just how good or bad the doctor is at his or her job.

What interested me was that the expert being interviewed on that radio program was saying that these 3 A’s are listed according to their importance to the patient.

In other words, patients care most about their doctor being affable, then about their availability, and finally about their ability.

Read the full post here…

Found at nickusborne.com

Yesterday I was reading an excellent post by Chris Brogan, Start Fresh.

In his post he talks about how while you move forward with your career, many of your readers have stepped in half way through the narrative. They may not know where you “came from” or how and why you do what you are doing today.

Very good point.

For myself, I have been earning my living as a writer for 30 years now, and I have been publishing my online newsletter for over 10 years.

I guess a small proportion of my current newsletter readers have been with me from the beginning. But I’m sure most haven’t.

Read the full post here…

Found at nickusborne.com

Isn’t it about time you got a raise?

As freelancers, it can be difficult to make that happen. Sure, we might be making a comfortable living today, but what about tomorrow? If you’re supporting a growing family or if you’re looking to upgrade your lifestyle, you’d better start thinking beyond just your next project. You must begin thinking about how to scale your freelance business.

So how do you do that? Most freelancer’s incomes are tied directly to their time. Since there are only so many hours in the day, how do we break through our income ceiling? The answer boils down to this: Stop working alone.

In this article, I will outline six steps you can take to scale up your freelance business, and grow your income, without sacrificing your leisure time.

Read the full article here…

Found at freelanceswitch.com

I don’t work as a coach full time, but do thoroughly enjoy the clients I work with.

Why? Because coaching is a creative process. It’s about creating something new, something exciting.

Earlier this week I was on the phone with a client and were we talking about how she might best position a new direction for her freelance business.

Previously, we had figured out the general direction that she felt worked best for her. Now we had to find a way to position her service in such a way that prospects would feel enthused by the idea of working with her.

Read the full post here…

Found at nickusborne.com