Profitable Freelancing

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austinkleon:

Stanley Fish, How to Write a Sentence: And How to Read One
Louis Menand, writing about Donald Barthelme: “The visual artist can deal with almost every kind of material, even sound, but the writer deals with only one kind of material: sentences.”
Fish’s approach is the same: sentences are the writer’s material, and if we pay close attention to the sentences of other writers, if we analyze them and imitate them, we will see that sentences are just different forms that we can plug our own content into:

Form, form, form, and only form is the road to what the classical theorists called “invention,” the art of coming up with something to say….[You can use forms] not simply to arrange thoughts but also to create thoughts. Creativity is often contrasted with forms to the latter’s detriment, but the thrush is that forms are the engines of creativity….This then, is my theology: You shall tie yourself to forms and the forms shall set you free.

What I like most about this book is its emphasis on reading, copying, and constraint as the ways towards creativity. It would be nicely bundled with Francine Prose’s Reading Like a Writer and Virginia Tufte’s Artful Sentences, maybe even Sister Bernadette’s Barking Dog: The Quirky History and Lost Art of Diagramming Sentences.
I really liked the beginning of this book and took copious notes, then I mostly skimmed through the rest. (I’ve noticed that the Kindle makes it very easy to do that.)
PS: Looking back through my archives, I noticed that a lot of the material in this book probably sprang from this blog post by Fish on teaching writing: “The Game of Writing Sentences.”
Filed under: sentences + my reading year 2012

austinkleon:

Stanley Fish, How to Write a Sentence: And How to Read One

Louis Menand, writing about Donald Barthelme: “The visual artist can deal with almost every kind of material, even sound, but the writer deals with only one kind of material: sentences.”

Fish’s approach is the same: sentences are the writer’s material, and if we pay close attention to the sentences of other writers, if we analyze them and imitate them, we will see that sentences are just different forms that we can plug our own content into:

Form, form, form, and only form is the road to what the classical theorists called “invention,” the art of coming up with something to say….[You can use forms] not simply to arrange thoughts but also to create thoughts. Creativity is often contrasted with forms to the latter’s detriment, but the thrush is that forms are the engines of creativity….This then, is my theology: You shall tie yourself to forms and the forms shall set you free.

What I like most about this book is its emphasis on reading, copying, and constraint as the ways towards creativity. It would be nicely bundled with Francine Prose’s Reading Like a Writer and Virginia Tufte’s Artful Sentences, maybe even Sister Bernadette’s Barking Dog: The Quirky History and Lost Art of Diagramming Sentences.

I really liked the beginning of this book and took copious notes, then I mostly skimmed through the rest. (I’ve noticed that the Kindle makes it very easy to do that.)

PS: Looking back through my archives, I noticed that a lot of the material in this book probably sprang from this blog post by Fish on teaching writing: “The Game of Writing Sentences.

Filed under: sentences + my reading year 2012

1,082 notes

Copy out things that you really love. Any book. Put the quotation marks around it, put the date that you’re doing the copying out, and then copy it out. You’ll find that you just soak into that prose, and you’ll find that the comma means something, that it’s there for a reason, and that that adjective is there for a reason, because the copying out, the handwriting, the becoming an apprentice—or in a way, a servant—to that passage in the book makes you see things in it that you wouldn’t see if you just moved your eyes over it, or even if you typed it. If your verbal mind isn’t working, then stop trying to make it work by pushing, and instead, open that spiral notebook, find a book that you like, and copy out a couple paragraphs.
Nicholson Baker on copying out passages of your favorite books by hand (via austinkleon)

(via austinkleon)

5 notes

7 Headline approaches that will hook your readers and keep them reading.

Writing powerful headlines for web content is a forgotten craft.

I don’t mean the craft itself is forgotten. I mean we simply forget to use it.

Somewhere in our minds we know the headline is important. We know it’s what hooks the reader, or not. And we know it has a big impact on whether or not our content is shared through social media.

So how come we keep grinding out boring and unenticing headlines for our content pages?

I don’t know what your excuse it, but for myself I sometimes publish content with boring headlines simply because I have forgotten to rework the placeholder headline I started out with.

This is a side-effect of the way I write any page or post. I throw down a placeholder headline as an anchor to get myself started. It’s often simply a short description of what I plan to write about.

The trouble is…

Read the full post here…

Found at nickusborne.com

Filed under headlines content freelance

29 notes

The 3 A’s of Client Attraction.

I was listening to the radio the other day and came across a discussion about how, people choose their doctors.

And this is where the 3 A’s come in.

Affability, Availability and Ability.

When a doctor is affable, that means he or she is friendly, empathetic and appears genuinely caring.

Availability is about how long the patient will have to wait to get an appointment.

And ability speaks to the patient’s sense of just how good or bad the doctor is at his or her job.

What interested me was that the expert being interviewed on that radio program was saying that these 3 A’s are listed according to their importance to the patient.

In other words, patients care most about their doctor being affable, then about their availability, and finally about their ability.

Read the full post here…

Found at nickusborne.com

Filed under freelance client attraction

22 notes

Connections: The Most Valuable Asset in a Freelancer’s Business

How do you get most of your business? For me, it’s referrals. For fellow freelance writer Thursday Bram, it’s her address book. This guest post from Thursday shows how to make connections and make them work for your freelancing business. 

As a freelancer, my business wouldn’t bring me a lot of money if I had to sell it — except for my address book. It’s the main asset I have to work with. I have a computer, some on-going client accounts and not much else that an appraiser would even bother to put a price tag on.

That’s perfectly fine with me. Business is booming, because of that address book. I do minimal marketing and yet I’m turning away work almost constantly. That’s because the right connections really are incredibly valuable.

Read the full article here…

Found at meryl.net

Filed under freelancer referrals

Notes

Your new site visitors and subscribers don’t know who you are, yet. [TIMELINE]

Yesterday I was reading an excellent post by Chris Brogan, Start Fresh.

In his post he talks about how while you move forward with your career, many of your readers have stepped in half way through the narrative. They may not know where you “came from” or how and why you do what you are doing today.

Very good point.

For myself, I have been earning my living as a writer for 30 years now, and I have been publishing my online newsletter for over 10 years.

I guess a small proportion of my current newsletter readers have been with me from the beginning. But I’m sure most haven’t.

Read the full post here…

Found at nickusborne.com

Filed under freelance career

3 notes

Creative businesses do not sell products or services, they sell process, emotion, connection and trust…. What is intractable, intrinsically valuable and an eternal basis for growth is relationship. …consistency, integrity and your willingness to get and demand respect will always create value in spite of, and maybe because of, imperfections.
Sean Low, What Do You Sell? (via lovedesignlife)

(via lovedesignlife)